UK-founded fixed wireless access planning specialist, WISDM, has announced its first US partnership with Irby, a leading distributor and solutions provider in utility and telecommunications markets.
The partnership will see WISDM’s fixed wireless planning and modeling technology-which offers precise coverage, address-level serviceability analysis, and network planning insight integrated with SIMPLer, Irby’s telecommunications-specific software platform that supports network operations, billing, and management for providers globally.
For Irby’s SIMPLer customers, the partnership brings a more connected planning workflow that links operational systems with richer spatial and network intelligence. By strengthening SIMPLer’s planning capabilities, operators will be better equipped to assess opportunities, prioritize build areas, and support long-term growth in competitive and capital-constrained markets. Notably, users can expect to cut installation time by up to 20 minutes per job, achieve average signal levels up to 6 dB stronger, and reduce support tickets by up to 20% (with success rates reaching 95% versus a 65% industry average).
For WISDM, the partnership marks an important step in its continued expansion in the US and reflects growing confidence in its technology within the American fixed wireless market. Originally developed in the UK, WISDM is used globally by FWA providers to support network planning, sales qualification, and deployment, helping operators deliver reliable coverage while controlling cost and complexity.
As US fixed wireless networks continue to expand, the partnership delivers practical value for providers operating FWA networks across the US.
David Burns, CEO of WISDM, said:
“Partnering with Irby marks a significant milestone in WISDM’s continued expansion in the US market. By integrating our advanced fixed wireless planning and modelling capabilities with the SIMPLer platform, we’re enabling operators to move faster, plan smarter, and deliver more reliable service to their customers".
Patrick Reams, VP of Technology and Communications at Irby said:
“Bringing WISDM’s advanced, easy-to-use serviceability modeling into SIMPLer empowers operators to sell more services with fewer truck rolls. That commitment to real business results made WISDM the clear partner of choice for Irby.”